SOPHIE'S Kitchen in the media

Billy Goat Brands Investee Sophie’s Kitchen In The Media

May 30, 2021

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As the health of the oceans and over consumption of seafood continue to be a topic amongst consumers, the shift in sentiment towards a more sustainable lifestyle and daily consumption habits have started. With both veganism and the rising concerns of animal welfare and protection gaining momentum, the demand for plant-based alternative solutions continues to grow. Furthermore, growing consumer health concerns, along with the increase in obesity and diabetes are beginning to shift product demand to low calorie and high protein content. Sophie’s Kitchen not only caters to those vegan and vegetarian consumers, but also others who are curious about trying these new tasty and healthy plant-based alternatives.

Sophie’s Kitchen has been active in the media generating a significant amount of buzz in the plant-based seafood market. Sophie’s has been able to create and cultivate not only an impressive brand and following, but a unique product line-up consisting of: Sophie’s Kitchen Toona (Sea Salt & Black Pepper), Breaded Shrimp, Breaded Fish Fillet, Smoked Salmon, Crab Cakes, and Naked Prawns and Scallops.


Sophie’s Kitchen has been mentioned on various media outlets including both online and print publications. Gwyneth Paltrow’s lifestyle publication goop has published an article, “A Guide to the Best Plant-Based Meats and Sophie’s Kitchen was the winner of the “Fish” category with its unique and tasty Breaded Vegan Shrimp product offering.

Sophie’s Mention with goop:

sophies kitchen goop mention

In addition to the goop mention, SPY has given Sophie’s Kitchen the nod for the best overall seafood alternative in their most recent online article, “Seen Seaspiracy? Then You’ll Want To Try These Tasty Fish Alternatives. The buzz around Netflix’s recent documentary Seapiracy has shone a light on the fishing industry and the negative consequences it has on the health of our oceans and the depleting of our seafood supply. This awareness is beginning to drive a massive shift to, and an increase in demand for, plant-based seafood solutions.

Sophie’s Mention with SPY:

Sophie's Kitchen

As food technology continues to develop, Sophie’s Kitchen is trending as a leader in product innovation. Sophie’s Kitchen was mentioned in a BBC article, “Vegan seafood: The next plant-based meat trend?which discussed Sophie’s leadership position in fermenting microalgae to produce a protein substitute for seafood.

Sophie’s Mention the BBC:

Below are a few other honourable mentions of Sophie’s Kitchen’s innovative plant-based seafood products. Sophie’s tasty plant-based seafood alternatives will continue to grow among consumers as they continue their brand build out and product innovation. Sophie’s is just getting started and Billy Goat will be there to support their growth.

Sophies Kitchen tasty af


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